"The Business of Wedding Photography" is the ultimate guide for photographer who want to level their photography skills to the next level. This book will walk photographers on how to map your success, dive deep into doing what you love, and how to set goals. This book will give in depth steps on how to not fail at keeping your goals, tried and true strategies for success, and five ways to get more out of engagement sessions sales. Joy's strategies will educate you on how to run an efficient business, an introduction to the Monday wedding hangover blog series, what to do to improve client relationships, how to bring in new business, pricing best practices, and resolving clients' issues.
Table of Contents 1. MAPPING YOUR SUCCESS 2. DOING WHAT YOU LOVE 3. SETTING GOALS (AND HOW TO NOT FAIL AT KEEPING THEM) 4. TRIED AND TRUE STRATEGIES FOR SUCCESS 5. 5 WAYS TO GET MORE OUT OF ENGAGEMENT SESSION SALES 6. RUNNING AN EFFICIENT BUSINESS 7. THE MONDAY WEDDING HANGOVER BLOG SERIES 8. IMPROVE CLIENT RELATIONSHIPS 9. BRINGING IN NEW BUSINESS 10. PRICING BEST PRACTICES 11. RESOLVING CLIENT ISSUES 12. THE RED TAPE
About the Author
Vanessa Joy is a Canon Explorer of Light that has been an influential speaker in the community for over a decade. Starting her photographic journey in 1998, she has since branched into public speaking, earned 5 college degrees, received a PPA Photographic Craftsman degree, been named a WeddingWire Education Expert, sponsored by Canon, Profoto and H&H Color Lab to name a few. Vanessa has spoken at almost every major convention and platform in the event industry such as CreativeLIVE, The Wedding School, Clickin' Moms, WPPI, ShutterFest, Imaging USA, Wedding MBA, WeddingWire World, MobileBeat, in addition to hosting personal workshops and numerous small business and photography conventions around the globe. Recognized for her talent and more so her business sense, her clients love working with her and industry peers love to learn from her tangible, informative and open-book style of teaching. Find her photography at www.VanessaJoy.com and her education at www.breatheyourpassion.com